Thankfully those platforms were just shut down for a day, but I believe that that day alone functions as a huge reminder to a lot of local business owner and content creators of the value of having an email list.
Today in my business I have more than 15,000 people on my list, and that’s why in today’s video I truly want to teach you step by step how you can build an email list from square one to ensure that you can safeguard yourself as well as your business in case social media doesn’t last permanently.
It could be in the form of free video training. Or, it can likewise be a free audio data. Regardless of what sort of format you want your lead magnet to be in, you require to make certain that what you’re developing is in fact what your audience desires.
Currently, if you aren’t a content creator on YouTube, do not worry. There are certainly other manner ins which you can grow your email list. For instance, you can run Facebook ads, you can put your freebie in a Facebook group.
Or you can in fact utilize landing page software, such as LeadPages as well as Unbounce to do that. If you want to take it a step better, you can also use ClickFunnels, Kartra, or Kajabi in order to create this.
Currently, what this indicates is that after you’ve obtained your freebie, you’ve got your landing page, and you’ve obtained your email marketing software, and you’ve googled exactly how to in fact put it all with each other because you’re mostly likely to need to google that as well as watch some tutorials.
So, as an example, whenever a person downloads my Instagram guide, they’re going to be tagged under Instagram. When a person downloads my freebie concerning startup prices, they’re going to tag as startup cost.
Due to the fact that, if you are just collecting emails without tagging individuals, you are mostly likely to shed a lot of exposure in terms of the passions of your audience. So, for instance within my very own list of 15,000 people, I know specifically that wants YouTube, versus that wants Instagram, based upon their download patterns, and based upon what giveaways they’ve downloaded and install.
Versus the person who’s downloaded the Instagram guide, I’m going to say, “Hey, Jessica, just how’s your Instagram video game going? I hope it’s going well.” This is going to increase my open rates whenever I broadcast an email, since that person when they obtain the email, it appears as if it was definitely customized to them.
That’s why you most definitely intend to research this step as well as ensure that you are tagging individuals as necessary to ensure that you have much more presence on your email list, and so that you can customize your strategy whenever you broadcast e-mails, to ensure that you can increase your open rate.