Real Estate Agent Building Email List – HOW TO BUILD AN EMAIL LIST FROM SCRATCH (TO 15,000+ EMAIL SUBS!)
I’m mostly likely to teach you detailed just how you can build your email list from scratch. Last Wednesday, Facebook, Instagram, as well as WhatsApp all shut down across the world. Real estate agent building email list.
Fortunately those systems were only shut down for a day, yet I think that that day alone functions as a massive pointer to a lot of business owners and also content makers of the importance of having an email list.
Real estate agent building email list. And the reason why having an email list is so essential, and I discussed it in this video right here, is that one day social networks might conveniently shut down. And also when that occurs as well as you do not have an email list, that means that you will shed all contact with all of your followers, your customers, your clients, your audience, and more etc.
Generally, if you don’t have an email list as well as you don’t have a backup plan for when social networks comes collapsing down someday, if that takes place, after that you primarily run the risk of losing it all. Real estate agent building email list. Even in my business while I’m developing content and while I’m helping my clients, I’m still building my email list.
Today in my business I have more than 15,000 people on my list, and that’s why in today’s video I actually want to show you step by step how you can build an email list from scratch so that you can protect on your own and your business in case social networks does not last for life.
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So, if you’re interested in finding out how, then keep on enjoying. Real estate agent building email list. All right, so the number one way that you can build an email list is really creating an opt-in, a lead magnet, or a freebie. I believe that those 3 words are compatible, yet the suggestion is that you’re handing out something completely free in exchange for someone else to provide your email.
Significantly like real life, if a unfamiliar person went up to you and asked you for your email, or even your telephone number, you most likely wouldn’t give it to them. Real estate agent building email list. Nonetheless, if that stranger rose to you and said, “Hey, if you provide me your email, I’ll give you a free gift,” you ‘d possibly say yes.
So, maintain that in mind when you’re collecting emails. Real estate agent building email list. You intend to see to it that your offer, or your lead magnet, or your freebie, is juicy enough for them to intend to exchange emails with you. To help you out a little bit and give you some inspiration, your opt-in or a lead magnet can be in the form of a PDF guide.
It could be in the form of free video training. Or, it can also be a free audio documents. Regardless of what type of format you want your lead magnet to be in, you need to see to it that what you’re producing is actually what your audience desires.
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It needs to be a no brainer freebie that your audience will absolutely intend to download and also will certainly wish to get in exchange for giving you their email. Real estate agent building email list. Currently, once you’ve produced your freebie or your lead magnet, or your opt-in, or whatever you wish to call it, the next thing that you wish to do is you intend to distribute your freebie.
Now, I’m going to use my channel as an instance. On my end I have 4 lead magnets in my business so far. Real estate agent building email list. I’ve got my Instagram guide, I’ve obtained my YouTube guide, I’ve got my startup guide, as well as I’ve likewise obtained my coffee chat guide.
As well as every one of these freebies reside in my channel via my content. Let me explain. Currently, in my business, I use YouTube as my primary distribution platform in order to grow my email list. Real estate agent building email list. However, for many people, it might be various.
Firstly, let me simply discuss how I do it, and then I’ll also give you some alternative choices, especially if you aren’t on YouTube. Real estate agent building email list. Currently, for me, what you’ll observe is that in much of my videos I’ll really be plugging several of my freebies if it’s pertinent.
As an example, if you check out my most preferred video on my channel, it’s all about exactly how to grow your Instagram account naturally. Real estate agent building email list. As well as what you’ll see because video is I likewise claim, “If you such as this video, see to it you download my Instagram guide, which has a lot more tips as well as methods on exactly how you can grow on Instagram.
” This is the same thing with my YouTube guide. With my YouTube checklist for a few of my video clips where I’m talking about YouTube, I’m plugging my lead magnet. Real estate agent building email list. I’m stating points like, “If you really like this video, make certain you download my YouTube optimization checklist in order to see to it that your bases are covered prior to you even publish your video.”
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The very same thing with the startup guide, and the exact same thing with the coffee chat guide. Each freebie is linked to a specific video, or certain videos that deal with the exact same subject. Real estate agent building email list. Which’s mostly likely to make certain that individuals that are watching that video are mostly likely to be the most thinking about that freebie.
As well as this kind of returns to my previous advice concerning ensuring that your freebies are definitely relevant to your audience. Real estate agent building email list. For example, it does not make good sense if I’m doing a video concerning Instagram, and also suddenly I’m plugging a freebie about just how to do a bronze smokey eye.
It just doesn’t make sense, which freebie will possibly not perform. Real estate agent building email list. That’s why the manner in which I’ve been able to successfully grow my email list greatly to over 15,000 individuals is since I’m very willful with where I placed my lead magnets, as well as I make sure that the people who are viewing that video will absolutely appreciate having that freebie.
Currently, if you aren’t a content designer on YouTube, do not worry. There are definitely other ways that you can grow your email list. As an example, you can run Facebook ads, you can put your freebie in a Facebook group.
You can also place your freebie just in your Facebook page, doesn’t even have to be ads or groups. Real estate agent building email list. An additional means is likewise placing it on your website, making it really famous in the header section of your website, and even the footer section of your website.
And also finally, you can also place it in the link in your bio section on Instagram. Real estate agent building email list. Now, the following concern that you probably have is, “Okay, fantastic, Vanessa, I’ve produced my freebie, and also I have an concept of where I want to distribute it.
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However how do I actually collect the email?” Now, the first thing that you’ll definitely need apart from the freebie itself is really having a landing page. Real estate agent building email list. To create your landing page you can do it on WordPress, SquareSpace, or Wix.
Or you can in fact utilize landing page software, such as LeadPages and Unbounce to do that. If you intend to take it a step additionally, you can additionally use ClickFunnels, Kartra, or Kajabi in order to create this.
Currently, I’m going to leave it as much as you to do the research, yet just know that you’re going to require to have a landing page in order to collect the real emails. Real estate agent building email list. Due to the fact that at the end of the day you’re not giving away your freebie for definitely free, you do require that person to submit a form, put their name as well as their email in order for that to email right into your email marketing software so that you’ve officially accumulated that email.
This brings me to my next step. Real estate agent building email list. Which is you need to have email marketing software. Currently, one of the most common email marketing software that a great deal of people make use of, specifically beginners that are on a budget, is MailChimp.
Yet just know that there are various other fantastic email marketing software systems around like Convert Kit, Drip, Aweber, Get Response, Active Campaign, ClickFunnels, Kajabi. Real estate agent building email list. There are so many different items of software around, so once more I truly trust you to do your due diligence to make certain that you’re purchasing the one that is ideal for you, and that will certainly fit your business goals the best.
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Nonetheless, if you are thinking about building your business in the future, you’re most likely mostly likely to need email software that allows you to do tagging and segmentation. Real estate agent building email list. Currently, this is mostly likely to be a perk step for people that are enjoying this that are a little bit advanced, yet basically what you need to recognize with wonderful email marketing is to make certain that your listings are definitely fractional, which individuals are tagged appropriately.
Now, what this indicates is that after you’ve got your freebie, you’ve obtained your landing page, and you’ve obtained your email marketing software, and you’ve googled exactly how to in fact place everything with each other since you’re mostly likely to need to google that and view some tutorials.
Real estate agent building email list. You can just merely call it a day. However if you wish to take it a step additionally, what you wish to do is within the form that you place on your landing page, you intend to actually tag individuals whenever they download your freebie.
So, for instance, whenever someone downloads my Instagram guide, they’re going to be tagged under Instagram. When somebody downloads my freebie regarding startup costs, they’re going to tag as startup cost.
When a person downloads my freebie about YouTube optimization, they’re going to be tagged as YouTube optimization. Real estate agent building email list. Implying that within my list of 15,000 people, I recognize precisely that downloaded what, which is mostly likely to help me with my email marketing initiatives.
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Because, if you are merely collecting e-mails without tagging people, you are going to lose a lot of presence in regards to the passions of your audience. So, as an example within my very own list of 15,000 people, I know precisely who has an interest in YouTube, versus who has an interest in Instagram, based upon their download patterns, and based on what free offers they’ve downloaded.
This is mostly likely to help my email marketing efforts whenever I sent an email. Real estate agent building email list. For instance, to individuals who have downloaded my YouTube checklist, in my coffee I’m mostly likely to claim, “Hey, Paul, how’s your YouTube Channel going? I hope it’s working out.”.
Versus the person that’s downloaded the Instagram guide, I’m going to state, “Hey, Jessica, just how’s your Instagram video game going? I hope it’s going well.” This is going to increase my open rates whenever I broadcast an email, because that person when they receive the email, it appears as if it was absolutely tailored to them.
Real estate agent building email list. The amount of of you have actually disregarded e-mails that appear really common? Possibly every one of you, right? However when a firm or when a provider or when a person sends you an email as well as it genuinely seems like it was indicated for you, you are more likely to open it and also click on it.
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That’s why you definitely intend to research this step and make certain that you are tagging people appropriately to ensure that you have much more visibility on your email list, therefore that you can individualize your method whenever you broadcast emails, so that you can increase your open rate.
Real estate agent building email list. As well as when you specify when you sell products or services, it’s also going to help you with your conversion rates also. Currently, undoubtedly, this video isn’t indicated to bewilder you, to ensure that’s why I’ve produced my own freebie, as well as my very own lead magnet on just how you can build an email list detailed. Real estate agent building email list.